A Million Fonts

Where to start and how to decide? If you're starting on a branding journey, choosing a font can be a daunting task. So how do we narrow them down to choose?

Headlines vs. Body Fonts

For your body fonts, you'll want something easy to read in a variety of applications. Sans serif fonts are better on web or digital applications while serif fonts are better in print. This isn't a rule, just something to keep in mind. In print, the serifs help guide the eye from one letter to the next, while sans serif fonts leave spacing for clear understanding. Serif fonts lend themselves to more of a refined feel while sans serif fonts have a more modern feel.

Headline fonts can be a little more exciting and show a little more of the personality of your brand since these tend to be displayed larger and with short text.

What's My Brand's Personality?

I usually start by collecting a list of adjectives you'd like your target market to describe your business and finding some options that fit with those adjectives.

Licensing

Before making a final decision, it's important to check licensing options to make sure licensing fits your business needs.