Where to start and how to decide? If you're starting on a branding journey, choosing a font can be a daunting task. So how do we narrow them down to choose? Headlines vs. Body Fonts For your body fonts, you'll want something easy to read in a variety of applications. Sans serif fonts are better on web or digital applications while serif fonts are better in print. This isn't a rule, just something to keep in mind. In print, the serifs help guide the eye from one letter to the

Negative or white space helps create a visual hierarchy. Allowing space to set visual pacing in how information is consumed and interpreted. Using negative space takes some practice and is partially an intuitive exercise. The biggest hurdle being the mindset that more space means more content. Information Overload Graphic design is about organizing and presenting information in a nonintrusive manner. The human brain wants to read and understand the world around it instinctiv